Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1287AD
RGB
18, 135, 173
HSL
195, 81%, 37%
HSB
195, 90%, 68%
CMYK
90, 22, 0, 32
LAB
52, -20, -29
LCH
52, 35, 235
OKLCH
0.58, 0.11, 227
XYZ
16, 20, 43
LUV
52, -35, -41
HWB
195, 7%, 32%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.