Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1287DA
RGB
18, 135, 218
HSL
205, 85%, 46%
HSB
205, 92%, 85%
CMYK
92, 38, 0, 15
LAB
54, -7, -52
LCH
54, 52, 263
OKLCH
0.61, 0.16, 248
XYZ
22, 23, 70
LUV
54, -32, -78
HWB
205, 7%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.