Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
128AFB
RGB
18, 138, 251
HSL
209, 97%, 53%
HSB
209, 93%, 98%
CMYK
93, 45, 0, 2
LAB
56, 2, -66
LCH
56, 66, 272
OKLCH
0.63, 0.19, 254
XYZ
27, 25, 95
LUV
56, -31, -102
HWB
209, 7%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.