Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
128BE3
RGB
18, 139, 227
HSL
205, 85%, 48%
HSB
205, 92%, 89%
CMYK
92, 39, 0, 11
LAB
55, -6, -54
LCH
55, 54, 264
OKLCH
0.62, 0.16, 248
XYZ
23, 24, 76
LUV
55, -33, -82
HWB
205, 7%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.