Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
128DFB
RGB
18, 141, 251
HSL
208, 97%, 53%
HSB
208, 93%, 98%
CMYK
93, 44, 0, 2
LAB
57, 1, -65
LCH
57, 65, 271
OKLCH
0.64, 0.19, 253
XYZ
27, 26, 95
LUV
57, -32, -100
HWB
208, 7%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.