Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1291DD
RGB
18, 145, 221
HSL
202, 85%, 47%
HSB
202, 92%, 87%
CMYK
92, 34, 0, 13
LAB
57, -11, -48
LCH
57, 50, 257
OKLCH
0.63, 0.15, 244
XYZ
23, 26, 72
LUV
57, -35, -73
HWB
202, 7%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.