Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1295D6
RGB
18, 149, 214
HSL
200, 84%, 45%
HSB
200, 92%, 84%
CMYK
92, 30, 0, 16
LAB
58, -15, -43
LCH
58, 46, 251
OKLCH
0.64, 0.14, 239
XYZ
23, 26, 67
LUV
58, -37, -64
HWB
200, 7%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.