Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12A2FB
RGB
18, 162, 251
HSL
203, 97%, 53%
HSB
203, 93%, 98%
CMYK
93, 35, 0, 2
LAB
63, -11, -55
LCH
63, 56, 259
OKLCH
0.69, 0.17, 245
XYZ
31, 33, 96
LUV
63, -39, -85
HWB
203, 7%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.