Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12A3BB
RGB
18, 163, 187
HSL
189, 82%, 40%
HSB
189, 90%, 73%
CMYK
90, 13, 0, 27
LAB
61, -29, -23
LCH
61, 37, 218
OKLCH
0.66, 0.11, 213
XYZ
22, 30, 52
LUV
61, -44, -30
HWB
189, 7%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.