Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12A8B4
RGB
18, 168, 180
HSL
184, 82%, 39%
HSB
184, 90%, 71%
CMYK
90, 7, 0, 29
LAB
62, -33, -17
LCH
62, 37, 207
OKLCH
0.67, 0.11, 204
XYZ
22, 31, 48
LUV
62, -46, -20
HWB
184, 7%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.