Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12A8DF
RGB
18, 168, 223
HSL
196, 85%, 47%
HSB
196, 92%, 87%
CMYK
92, 25, 0, 13
LAB
64, -22, -39
LCH
64, 44, 241
OKLCH
0.69, 0.14, 231
XYZ
28, 33, 75
LUV
64, -43, -57
HWB
196, 7%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.