Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12AAEE
RGB
18, 170, 238
HSL
199, 87%, 50%
HSB
199, 92%, 93%
CMYK
92, 29, 0, 7
LAB
65, -18, -45
LCH
65, 49, 248
OKLCH
0.70, 0.15, 237
XYZ
30, 35, 86
LUV
65, -42, -68
HWB
199, 7%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.