Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12ABB7
RGB
18, 171, 183
HSL
184, 82%, 39%
HSB
184, 90%, 72%
CMYK
90, 7, 0, 28
LAB
64, -34, -17
LCH
64, 38, 207
OKLCH
0.68, 0.11, 204
XYZ
23, 33, 50
LUV
64, -47, -21
HWB
184, 7%, 28%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.