Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12AFEE
RGB
18, 175, 238
HSL
197, 87%, 50%
HSB
197, 92%, 93%
CMYK
92, 26, 0, 7
LAB
67, -21, -43
LCH
67, 47, 244
OKLCH
0.71, 0.15, 234
XYZ
31, 37, 86
LUV
67, -44, -64
HWB
197, 7%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.