Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12BCDA
RGB
18, 188, 218
HSL
189, 85%, 46%
HSB
189, 92%, 85%
CMYK
92, 14, 0, 15
LAB
70, -32, -27
LCH
70, 42, 220
OKLCH
0.73, 0.13, 215
XYZ
31, 41, 73
LUV
70, -50, -37
HWB
189, 7%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.