Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12D4E7
RGB
18, 212, 231
HSL
185, 86%, 49%
HSB
185, 92%, 91%
CMYK
92, 8, 0, 9
LAB
77, -39, -22
LCH
77, 45, 210
OKLCH
0.80, 0.13, 206
XYZ
38, 53, 84
LUV
77, -57, -29
HWB
185, 7%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.