Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12E7F3
RGB
18, 231, 243
HSL
183, 90%, 51%
HSB
183, 93%, 95%
CMYK
93, 5, 0, 5
LAB
83, -44, -20
LCH
83, 48, 204
OKLCH
0.85, 0.14, 202
XYZ
45, 64, 95
LUV
83, -63, -24
HWB
183, 7%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.