Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
130200
RGB
19, 2, 0
HSL
6, 100%, 4%
HSB
6, 100%, 7%
CMYK
0, 89, 100, 93
LAB
2, 5, 3
LCH
2, 6, 28
OKLCH
0.13, 0.04, 39
XYZ
0, 0, 0
LUV
2, 4, 1
HWB
6, 0%, 93%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.