Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
132D53
RGB
19, 45, 83
HSL
216, 63%, 20%
HSB
216, 77%, 33%
CMYK
77, 46, 0, 67
LAB
18, 1, -27
LCH
18, 27, 273
OKLCH
0.30, 0.08, 258
XYZ
3, 3, 9
LUV
18, -8, -28
HWB
216, 7%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.