Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
13305C
RGB
19, 48, 92
HSL
216, 66%, 22%
HSB
216, 79%, 36%
CMYK
79, 48, 0, 64
LAB
20, 3, -30
LCH
20, 30, 275
OKLCH
0.31, 0.09, 259
XYZ
3, 3, 11
LUV
20, -9, -33
HWB
216, 7%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.