Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
13314E
RGB
19, 49, 78
HSL
209, 61%, 19%
HSB
209, 76%, 31%
CMYK
76, 37, 0, 69
LAB
19, -3, -21
LCH
19, 22, 262
OKLCH
0.31, 0.06, 250
XYZ
3, 3, 8
LUV
19, -10, -23
HWB
209, 7%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.