Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
13343F
RGB
19, 52, 63
HSL
195, 54%, 16%
HSB
195, 70%, 25%
CMYK
70, 17, 0, 75
LAB
20, -9, -11
LCH
20, 14, 229
OKLCH
0.31, 0.04, 223
XYZ
2, 3, 5
LUV
20, -11, -10
HWB
195, 7%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.