Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
13373A
RGB
19, 55, 58
HSL
185, 51%, 15%
HSB
185, 67%, 23%
CMYK
67, 5, 0, 77
LAB
21, -13, -6
LCH
21, 14, 206
OKLCH
0.31, 0.04, 203
XYZ
2, 3, 4
LUV
21, -13, -5
HWB
185, 7%, 77%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.