Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
133B4C
RGB
19, 59, 76
HSL
198, 60%, 19%
HSB
198, 75%, 30%
CMYK
75, 22, 0, 70
LAB
23, -10, -15
LCH
23, 18, 237
OKLCH
0.33, 0.05, 230
XYZ
3, 4, 7
LUV
23, -13, -16
HWB
198, 7%, 70%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.