Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
133B56
RGB
19, 59, 86
HSL
204, 64%, 21%
HSB
204, 78%, 34%
CMYK
78, 31, 0, 66
LAB
23, -6, -21
LCH
23, 22, 253
OKLCH
0.34, 0.06, 242
XYZ
4, 4, 9
LUV
23, -13, -23
HWB
204, 7%, 66%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.