Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
133D5E
RGB
19, 61, 94
HSL
206, 66%, 22%
HSB
206, 80%, 37%
CMYK
80, 35, 0, 63
LAB
24, -5, -24
LCH
24, 25, 258
OKLCH
0.35, 0.07, 246
XYZ
4, 4, 11
LUV
24, -13, -28
HWB
206, 7%, 63%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.