Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
13548D
RGB
19, 84, 141
HSL
208, 76%, 31%
HSB
208, 87%, 55%
CMYK
87, 40, 0, 45
LAB
34, -3, -38
LCH
34, 38, 266
OKLCH
0.44, 0.11, 250
XYZ
8, 8, 26
LUV
34, -19, -51
HWB
208, 7%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.