Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
13579C
RGB
19, 87, 156
HSL
210, 78%, 34%
HSB
210, 88%, 61%
CMYK
88, 44, 0, 39
LAB
36, 0, -44
LCH
36, 44, 270
OKLCH
0.46, 0.13, 253
XYZ
10, 9, 33
LUV
36, -20, -60
HWB
210, 7%, 39%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.