Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
135FB0
RGB
19, 95, 176
HSL
211, 81%, 38%
HSB
211, 89%, 69%
CMYK
89, 46, 0, 31
LAB
40, 2, -50
LCH
40, 50, 273
OKLCH
0.49, 0.15, 255
XYZ
12, 11, 43
LUV
40, -21, -71
HWB
211, 7%, 31%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.