Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1373C8
RGB
19, 115, 200
HSL
208, 83%, 43%
HSB
208, 91%, 78%
CMYK
91, 43, 0, 22
LAB
47, -1, -52
LCH
47, 52, 269
OKLCH
0.55, 0.15, 252
XYZ
17, 17, 57
LUV
47, -27, -77
HWB
208, 7%, 22%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.