Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1373F2
RGB
19, 115, 242
HSL
214, 90%, 51%
HSB
214, 92%, 95%
CMYK
92, 52, 0, 5
LAB
49, 13, -72
LCH
49, 73, 280
OKLCH
0.58, 0.21, 258
XYZ
22, 19, 86
LUV
49, -25, -108
HWB
214, 7%, 5%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.