Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
137EEB
RGB
19, 126, 235
HSL
210, 85%, 50%
HSB
210, 92%, 92%
CMYK
92, 46, 0, 8
LAB
52, 4, -64
LCH
52, 64, 273
OKLCH
0.60, 0.19, 255
XYZ
23, 21, 81
LUV
52, -28, -97
HWB
210, 7%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.