Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
137FC5
RGB
19, 127, 197
HSL
204, 82%, 42%
HSB
204, 90%, 77%
CMYK
90, 36, 0, 23
LAB
50, -9, -45
LCH
50, 46, 259
OKLCH
0.58, 0.14, 245
XYZ
18, 19, 56
LUV
50, -31, -67
HWB
204, 7%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.