Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
137FF3
RGB
19, 127, 243
HSL
211, 90%, 51%
HSB
211, 92%, 95%
CMYK
92, 48, 0, 5
LAB
53, 6, -67
LCH
53, 67, 275
OKLCH
0.61, 0.20, 256
XYZ
24, 22, 88
LUV
53, -28, -102
HWB
211, 7%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.