Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1382EC
RGB
19, 130, 236
HSL
209, 85%, 50%
HSB
209, 92%, 93%
CMYK
92, 45, 0, 7
LAB
53, 2, -63
LCH
53, 63, 272
OKLCH
0.61, 0.18, 254
XYZ
23, 22, 82
LUV
53, -30, -95
HWB
209, 7%, 7%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.