Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
138BD2
RGB
19, 139, 210
HSL
202, 83%, 45%
HSB
202, 91%, 82%
CMYK
91, 34, 0, 18
LAB
55, -11, -46
LCH
55, 47, 256
OKLCH
0.61, 0.14, 243
XYZ
21, 23, 64
LUV
55, -34, -69
HWB
202, 7%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.