Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1395DB
RGB
19, 149, 219
HSL
201, 84%, 47%
HSB
201, 91%, 86%
CMYK
91, 32, 0, 14
LAB
58, -14, -45
LCH
58, 47, 253
OKLCH
0.64, 0.14, 241
XYZ
24, 27, 71
LUV
58, -37, -69
HWB
201, 7%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.