Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1397DD
RGB
19, 151, 221
HSL
201, 84%, 47%
HSB
201, 91%, 87%
CMYK
91, 32, 0, 13
LAB
59, -14, -46
LCH
59, 48, 253
OKLCH
0.65, 0.15, 241
XYZ
24, 27, 72
LUV
59, -37, -69
HWB
201, 7%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.