Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
13A0DA
RGB
19, 160, 218
HSL
197, 84%, 46%
HSB
197, 91%, 85%
CMYK
91, 27, 0, 15
LAB
61, -19, -40
LCH
61, 44, 244
OKLCH
0.67, 0.14, 234
XYZ
25, 30, 71
LUV
61, -40, -59
HWB
197, 7%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.