Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
13B2ED
RGB
19, 178, 237
HSL
196, 86%, 50%
HSB
196, 92%, 93%
CMYK
92, 25, 0, 7
LAB
67, -22, -41
LCH
67, 46, 241
OKLCH
0.72, 0.14, 232
XYZ
31, 38, 86
LUV
67, -45, -61
HWB
196, 7%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.