Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
142744
RGB
20, 39, 68
HSL
216, 55%, 17%
HSB
216, 71%, 27%
CMYK
71, 43, 0, 73
LAB
15, 1, -21
LCH
15, 21, 271
OKLCH
0.27, 0.06, 259
XYZ
2, 2, 6
LUV
15, -6, -20
HWB
216, 8%, 73%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.