Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
142848
RGB
20, 40, 72
HSL
217, 57%, 18%
HSB
217, 72%, 28%
CMYK
72, 44, 0, 72
LAB
16, 1, -23
LCH
16, 23, 273
OKLCH
0.28, 0.06, 259
XYZ
2, 2, 6
LUV
16, -7, -23
HWB
217, 8%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.