Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
142B49
RGB
20, 43, 73
HSL
214, 57%, 18%
HSB
214, 73%, 29%
CMYK
73, 41, 0, 71
LAB
17, 0, -22
LCH
17, 22, 269
OKLCH
0.29, 0.06, 256
XYZ
2, 2, 7
LUV
17, -8, -22
HWB
214, 8%, 71%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.