Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
142B50
RGB
20, 43, 80
HSL
217, 60%, 20%
HSB
217, 75%, 31%
CMYK
75, 46, 0, 69
LAB
17, 2, -26
LCH
17, 26, 274
OKLCH
0.29, 0.07, 259
XYZ
3, 2, 8
LUV
17, -8, -27
HWB
217, 8%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.