Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
142D3B
RGB
20, 45, 59
HSL
202, 49%, 15%
HSB
202, 66%, 23%
CMYK
66, 24, 0, 77
LAB
17, -6, -12
LCH
17, 14, 243
OKLCH
0.28, 0.04, 235
XYZ
2, 2, 4
LUV
17, -8, -11
HWB
202, 8%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.