Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
143261
RGB
20, 50, 97
HSL
217, 66%, 23%
HSB
217, 79%, 38%
CMYK
79, 48, 0, 62
LAB
21, 3, -32
LCH
21, 32, 276
OKLCH
0.32, 0.09, 259
XYZ
4, 3, 12
LUV
21, -9, -36
HWB
217, 8%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.