Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
143642
RGB
20, 54, 66
HSL
196, 53%, 17%
HSB
196, 70%, 26%
CMYK
70, 18, 0, 74
LAB
21, -9, -11
LCH
21, 15, 230
OKLCH
0.31, 0.04, 224
XYZ
3, 3, 6
LUV
21, -12, -11
HWB
196, 8%, 74%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.