Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
143A5D
RGB
20, 58, 93
HSL
209, 65%, 22%
HSB
209, 78%, 36%
CMYK
78, 38, 0, 64
LAB
23, -3, -25
LCH
23, 25, 263
OKLCH
0.34, 0.08, 249
XYZ
4, 4, 11
LUV
23, -12, -29
HWB
209, 8%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.