Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
143A70
RGB
20, 58, 112
HSL
215, 70%, 26%
HSB
215, 82%, 44%
CMYK
82, 48, 0, 56
LAB
24, 3, -36
LCH
24, 36, 275
OKLCH
0.35, 0.10, 258
XYZ
5, 4, 16
LUV
24, -12, -43
HWB
215, 8%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.