Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
143B4E
RGB
20, 59, 78
HSL
200, 59%, 19%
HSB
200, 74%, 31%
CMYK
74, 24, 0, 69
LAB
23, -9, -16
LCH
23, 18, 241
OKLCH
0.33, 0.05, 233
XYZ
3, 4, 8
LUV
23, -13, -17
HWB
200, 8%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.